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The Endhiran hype has achieved its summit and to mark the occasion, a theatre owner in Ariyalur planned something which is yet another first for a movie released in India. When tickets are usually priced between Rs. 100 and Rs. 200, maybe a little more for a Rajini movie, the first ticket for the first show in Endhiran has cost the proud owner of the ticket Rs. 3000. Yes! Rupees three thousand only.

The theatre owner, Mr. Karthik, said that he planned to do something similar to the IPL auction and hence decided to auction the ticket. Emerging victorious from among numerous bids, the winner had to shell out Rs. 3000